P&O Cruises will air the final TV advert of a four-part series from today (October 13).
The advert – called Family and the Fjords – features singer-songwriter Sam Fender’s track Getting Started and the Abta logo at the end.
It was filmed on the line’s newest ship, Iona, in Stavanger and Olden, both Norway.
P&O Cruises confirmed this will be the final advert in the Holidays As Varied As You series.
Agents can access the advert via the line’s asset bank website and use it across their individual marketing channels.
Previous ads in the series included A Night At Sea, The Big Kid and Old Friends, New Places.
You can watch the advert in full here:
Each of them feature real life relationships including a married couple; a parent with their child; and two friends.
P&O Cruises president Paul Ludlow said: “We’re delighted that through Sam’s music we can tell the story of how a P&O Cruises holiday offers guests exceptional experiences to share with their loved ones.
“In this particular ad, the family can be seen enjoying once in a lifetime shore experiences set against the stunning fjords landscape – a far cry from the traditional beach and sunbed adverts we have been used to at this time of year.”
He added: “At a time when money must go further, a P&O Cruises holiday continues to offer excellent value for every member of the family, with accommodation, full board meals, theatre shows, live bands and supervised round-the-clock complimentary children’s clubs, all included.
“Guests can also rest assured that they can pay for everything on board with the Great British pound, making their holiday money go even further.”