A couple recounting holiday memories from P&O Cruises new ship Iona feature in a new TV advertising campaign.
The ‘What a night’ ad will be screened for the first time today (Monday) across national broadcasting channels ahead of international cruises resuming on September 25.
The ad will run until November. Filming for further iterations, focused on the Mediterranean and Caribbean, is already underway.
The new campaign coincides with P&O Cruises return to international travel later this month as new ship Iona begins sailing to Spain, Portugal and the Canary Islands and the company looks ahead to the forthcoming launch of new ship Arvia in December 2022.
Each film will feature authentic, real life relationships, building on P&O Cruises’ print and multi-channel campaign of ‘Holidays as varied as you’ and will showcase different people enjoying their individual experiences, while celebrating the special holiday memories.
President Paul Ludlow said: “A P&O Cruises holiday is all about variety of experiences which we were keen to convey in our latest TV advertising concept. We also wanted to capture the special, intangible aspects of a holiday and the way so many of us replay memories from our holidays for many years afterwards.
“The past 18 months have highlighted that we need pivotal, vital moments to create memories which are full of joy. This film, featuring a real life couple, captures that joy with an authentic and heartfelt spirit.
“We’re proud to be launching this new campaign and ‘What a night’ celebrates and embodies these themes. We will be sharing future versions, each revealing more about the choices to be found on a P&O Cruises holiday, in the coming months and we hope that they will have wide appeal.”