A newly formed umbrella brand has been created by direct-sell domestic holidays group Sykes Holiday Cottages following several acquisitions.
Forge Holiday Group will incorporate UK-based environmentally-sensitive cabins operator Forest Holidays and static caravan rental website UKcaravans4hire plus New Zealand rental company Bachcare.
Forge expects to take an estimated five million people on holiday annually by 2026.
Sykes’ UK cottage agency platform already provides access to more than 22,000 UK holiday homes, while Forest Holidays operates around 700 cabins in 12 forest locations.
UKcaravans4hire and Bachcare are responsible for 6,000 and 2,300 holiday homes respectively.
Graham Donoghue will act as chief executive of both Forge Holiday Group and Sykes Holiday Cottages, while Forest Holidays, UKcaravans4hire and Bachcare will continue to run by their existing leadership teams.
He said: “With the creation of Forge Holiday Group we are bringing together our four core business divisions with one shared purpose – to help people create lasting holiday memories with a positive impact on people and the planet.
“Our market-leading brands all have a long history of creating memories and delivering exceptional service. This, together with a shared focus, will allow Forge Holiday Group to deliver on this purpose promise as we continue to grow and expand together.
“It’s a transformative time for us as we accelerate our ambitions to become a leading force for UK tourism and we are excited to see what the future brings for Forge Holiday Group.”