Selling travel insurance has not always had a good rap – until now, thanks to the lyrical poetry of the agents at Hays Travel in Teesside Park, Stockton-on-Tees.
They won a challenge set by Rush Insurance to show how sales of policies are key part of an agency’s product range – and now the agents are planning a night out as their prize.
Manager Libby Gray wrote the first draft and presented her idea to colleagues at a team brief. Together they worked honing the lyrics and creating a video, parodying the Vanilla Ice classic Ice Ice Baby.
It starred Libby G, with Channy B aka Chantel, the assistant manager, with travel consultants Cort-ney (Courtney), Ronnie P (Jodie), Ellie B (Eleanor), Woody (Sarah) and Ali G (Alyson), with Foxy (Emma, the new foreign exchange cashier).
“The brief from Rush said the presentation had to be fun – and we do have a lot of fun in the office – and we had to showcase what we sell, and how we increase sales,” said Libby G.
“We all tweaked it and added little ‘golden nuggets’. The younger ones know about apps such as Tik Tok and Snapchat, they are very creative.
“We laughed so much making it and we still watch it now – it makes us chuckle. It was a good team-building exercise.
“We’ll have to perform it on our night out – after a couple of glasses of wine.
“We were absolutely delighted to win; it was a lot of effort and we’re proud of it.”
Louise Bates, sales and partnerships manager at Rush Insurance, said the competition was held after a peaks campaign in January and February to encourage sales at Hays Retail branches.
“At the end of February, we compiled a list of the top 10 performing branches and asked them to submit a presentation to us on why they should be our winner,” she said.
She said the Teesside Park entry “completely blew us away” adding: “I think we can all agree travel insurance is not the most exciting of product, but, wow, did this team manage to put the fun into it.”
The prize will be a team night out Bates and Jeff Rush, founder and chief executive of Rush Insurance.
Lyrics:
Rush, Rush baby Rush, Rush baby
Alright, stop, take a seat and listen See you’re in for your next adventure Something grabs a hold of you tightly Tells you not take insurance lightly Will it ever stop, yo I don’t know But you don’t want to test on a lateral flow To the extreme your trip you could get your whole trip wiped out So our insurance let’s have a checkout
Boom in the emergency room From eating a kebab or a poisonous mushroom Deadly it will cover you medically Anything less than the gold is a felony Love it or leave there’s no excess to pay You have just hit the bullseye with gold rate And if there was a problem Batesy will solve it Checkout out the iPad whilst I load it
Rush, Rush baby Rush, Rush baby
Now that the industry’s jumping We don’t want to see conversion slumping Quick to the quote to the quote no faking Cooking up trips like a pound of bacon Burning them if we ain’t quick and nimble We’re not here for your money to swindle And if you’re single we can cover you solo We’re on a roll, let’s up the tempo
Rolling in the store bureau Without insurance you don’t wanna go Customers on standby Saying that they won’t buy buy Did we stop no coz were not shy Kept on pursuing till we’re top shop Calling the bookers coz we don’t wanna flop And when it’s dead yo We continue to drive those sales at Teesside Park
What’s gonna happen if I lose my bikinis What if I’m hit by a speeding Lamborghini No problems call the emergency line Just give them a call it will all be just fine Ready for the scores on the doors Rush insurance coming out of our pores Weddings I can hear the bell If you don’t top the cover then it gonna be hell Skiers on the piste going real fast Golfers worried their clubs are gonna get trashed Bumper to bumper the stores getting packed Trying to sell insurance coz my boss is on my back Cruisers on the seas, you know what I mean Let’s get you on to the medical screen
Going as a family, yo I’ll solve it Rush Insurance can’t be faulted
Rush, Rush Baby Rush, Rush Baby