UK tourist numbers to Fiji rose by more than 13% as the nation attracted more than one million arrivals for the first time in 2024.
British travellers to the Pacific island nation increased to 12,079 from 10,680 in 2023.
The overall official figures show 982,938 tourists arriving via air and 81,854 passengers by cruise ship.
First Class Holidays reported a 118% increase in room nights booked in Fiji from 2023 to 2024, marking its best year yet.
Anzcro UK saw a 50% rise in 2024-25 sales to Fiji.
Turquoise Holidays has seen an 8% increase in awareness and enquiries from families looking to travel to Fiji since the Disney animated musical adventure Moana 2 started airing in the UK.
Two new Fiji Airways routes will allow British travellers to connect or combine with a stay, including its longest non-stop service from Dallas Fort Worth in Texas to Nadi, which started in December, and Cairns in Australia to Nadi, starting on April 10.
Meanwhile, new cruise itineraries including Fiji are being featured by lines such as Princess Cruises and Celebrity Cruises with Celebrity Edge returning to the South Pacific.
Tourism Fiji chief executive Brent Hill said: “We are thrilled to have welcomed over a million visitors to Fiji via air and cruise, but we are also focused on ensuring that this growth remains sustainable.
“Our priority is to attract tourists who not only appreciate our stunning landscapes and rich culture but also contribute to a high-yield tourism sector.
“With strong partnerships, a growing airline and cruise industry, and exceptional performance in key international markets, we are confident that Fiji’s tourism industry is on a promising path for continued success in the years ahead.”