Ocean Beds expands beyond Florida with addition of 4,000 properties

Ocean Holidays Group brand Ocean Beds is adding a further 4,000 properties to its portfolio with its expansion beyond Florida.

The move, part of phase two of the brand’s global growth strategy, will involve the introduction of destinations across the US, Canada, the Indian Ocean and the Caribbean.

The expansion means inventory will grow by 50% by peaks, while other changes include a “rebuilt API” and a bid to open up to trade markets in Latin America and Europe.

Under phase three of the growth strategy, Ocean Beds said it would become “the first villa bed bank to offer ancillary extras such as car hire, theme park tickets and guest experiences”.

A new website was introduced in the first phase of the strategy.

Ocean Beds said it would also integrate with “all major back-office systems used by the industry”.

Anna-Maria Janssen, group product and commercial director and managing director of Ocean Beds, said: “Villa holidays are no longer niche; they’re at the heart of how people want to travel. 

“Our mission is to make them as easy to book as a hotel room. With phase two of our technology upgrade, we’re giving the travel trade the tools to offer customers unrivalled choice and seamless access to villa stays worldwide.”