Former World Travel & Tourism Council chief Gloria Guevara has won support from 100 global tourism leaders for her candidacy to become secretary-general of UN Tourism.
The former tourism minister for Mexico and most recently chief special adviser to the Saudi Arabia minister of tourism has run a campaign aimed at creating “a new era for tourism” and focused on empowering local communities.
Guevara’s candidacy received backing from key industry players, including 20 government ministers, hotel groups, technology firms, global travel specialists and investment organisations.
Among the business leaders supporting her candidacy include the bosses of Expedia Group, Hilton, Marriott International, Accor, MSC Cruises, Trip.com, Hyatt, IHG, A&K Travel Group, Radisson, Barcelo, Dubai Airports, Oberoi Hotels, Sabre, Amadeus and American Express Global Business Travel.
Guevara said: “We must ensure that our sector is resilient, inclusive, innovative and future-focused.
“Under my leadership, I will make sure that the member states receive greater value from UN Tourism for the people they serve.
“My vision is based on four fundamental pillars – resilience, opportunities, innovation and sustainability.
“I will implement bold strategies that empower communities, promote sustainability and technological change and drive economic prosperity.”