Gold Medal is offering agents the chance to win Farebank Rewards and luxury gifts as part of its peaks marketing campaign.
The dnata Travel Group UK B2B brand has also launched its ‘Worldwide Holiday Sale’ featuring its most popular destinations, resorts and airlines.
The peaks campaign is supported by a dedicated micro-site, brochure, booking incentives and visits from the Gold Medal sales team.
The printed brochures will arrive at 900 partner agencies from January 2, along with details of exclusive booking incentives and marketing materials.
The agency incentive – called the Gold Medal Grand Giveaway – will see one agent per week winning £1,000 Farebank Rewards, for bookings made between January 2-February 29.
Bookings made with Gold Medal during that period will also be entered into a weekly prize draw to win luxury gifts.
January’s themed prizes will be based on wellness and detox, and February will focus on wine hampers and restaurant vouchers.
Agents will also earn Farebank Rewards on every booking they make with Gold Medal.
Sarah Lancashire, marketing director at dnata Travel Group UK, said: “The Worldwide Holiday Sale is exactly what it says it is: top offers for destinations all around the world.
“At Gold Medal, we know that this is what we do best and what agents both want and need – with over 45 years’ experience, dedicated in-house teams and over 10,000 trusted supplier partners supporting us, we are perfectly positioned to enter January peaks stronger than ever before.”
