Hays Travel has appointed Louise Winter to the newly created role of ancillary sales business development manager.
Winter was most recently regional sales manager at Midcounties Co-operative, a position she held for over 15 years.
The opportunities provided by ancillary sales were highlighted to branch managers at Hays Travel’s retail conference in November. Winter joins as a business development manager to help drive sales in this area and to support the retail branches.
She said: “I am thrilled to be joining Hays Travel at such an exciting time for the travel industry. It is refreshing to see a business identify their potential in ancillary products and heighten their overall focus in this area.
“I am looking forward to working with supplier partners to drive sales and enhance customers’ experience across all our trading channels. There are so many dynamic ways we can create fun and excitement in this area while delivering our overall objective and looking ahead to future growth.”
Jonathon Woodall-Johnston, Hays Travel chief operating officer, said: “I’m delighted to welcome Louise to the Hays Travel family.
“Ancillary sales are a vital part of what we do and it’s really important that we support our sales teams in making the most of these opportunities.”