The Majorcan capital of Palma is targeting multi-generational holidaymakers with a new family travel guide.
The Palma Tourist Board aims to support families planning a post-lockdown escape to the Balearic island.
The guide features year-round activities and recommendations of the best child-friendly hotels in Palma and Playa de Palma.
The tourism authority is widening its appeal for the family market in response to a rising trend for multigenerational trips.
Palma’s family attractions include an aquarium and the Pueblo Espanol open-air museum.
Tourist board manager Pedro Homar said: “Palma and Majorca has always been a firm favourite for British families.
“To make the most of your holiday and that much needed quality time with loved ones post-lockdown, we have launched our family travel guide which outlines all the fantastic things we have in the city for families to enjoy together.
“The guide has been specifically designed to showcase how Palma’s tourism proposition appeals to all ages, providing endless fun, culture, great weather and a wide range of activities to enjoy together.”
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