InteleTravel has confirmed the takeover of UK-based event ticketing platform Tickitto.
The deal was flagged by the US homeworking giant in January without identifying the takeover target.
The purchase, for an undisclosed sum, is InteleTravel’s fourth acquisition in two years following deals for corporate travel alliance Hickory Global Partners, meetings and industry agency MGME and long-haul operator Major Travel.
The deal will enable InteleTravel’s UK and Ireland agents to offer their holidays that include tickets to exclusive and live events which are often difficult to obtain or only available at inflated prices on resale sites.
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Tickitto’s Application Programming Interface (API) platform provides tickets to live events and experiences globally, including Premier League football matches, Formula 1 races and concerts.
Tickitto and its current team, including founder and chief executive Dana Lattouf, will continue to operate as an independent brand under the InteleTravel umbrella.
Lattouf has raised nearly $10 million to build the platform since establishing the company in 2019.
InteleTravel chief executive James Ferrara said: “Our analysis shows that one in 10 travel bookings are related to a live event, concert or sporting event and these tickets are part of thousands of additional pounds in spend.
“We believe that 2025 will continue to see a rise in ‘eventcations’ and be as much about the unique moments people are seeking as the destinations they want to visit.
“With Tickitto now under the InteleTravel umbrella, we can take advantage of our packaging ability through our supply partners, our technology and our investment in Major Travel, to offer more value and a richer experience to our customers and increase profits for our advisors and our companies.”
Lattouf added: “This acquisition helps InteleTravel companies offer more services and grow revenue.
“It directly helps Tickitto meet client demand by allowing us access to extensive resources we haven’t had previously, as well as increasing our purchasing power and helping foster business with new ticketing suppliers.”