Fred Olsen Cruise Lines has reported its biggest day of sales since the pandemic following the launch of its autumn and winter 2026 itineraries with inclusive pricing.
The line unveiled 30 voyages as part of the programme on March 18 with sales up 7% on its previous highest-performing day.
The most popular itineraries included Fleet Fiesta Sailings where three ships will meet in Las Palmas, Gran Canaria in December 2026, alongside a Captain’s Mystery Cruise.
The programme’s updated pricing strategy means fares from January 2026 onwards will include full board dining, house beers, wines, spirits and draught soft drinks at lunch and dinner and gratuities.
Geoff Ridgeon, head of sales, said: “This day of record-breaking sales is testament to all of the hard-work and commitment of our teams here at Fred Olsen Cruise Lines to deliver a package and product that is of real value to our guests.
“Not only have our teams curated an exceptional programme of sailing for Autumn/Winter 2026, but we have listened to feedback, from both our guests and agents, to make our pricing simpler, clearer and more inclusive, to offer better value for money than ever.
“I’d like to thank our trade partners for really getting behind this launch and for making it such a great success. We look forward to welcoming your customers on-board for an exciting programme of sailing in 2026 and beyond.”