| Journal: TWUK | Section: |
| Title: | Issue Date: 23/04/01 |
| Author: | Page Number: 80 |
| Copyright: Other |
ABTA to quiz Direct Holidays
ABTA president Stephen Bath has urged the association to get tough with Direct Holidays when it appears before a code of conduct panel this week.
Although Direct’s TV adverts depicted retailers as fools who added no value to the public, he said the company should not be expelled.
“We can control companies better when they are members of the association,” said Bath. “They should be fined and be asked to give an undertaking not to repeat the adverts.”