Eastern European specialist Balkan Holidays has launched its summer 2008 programme with new early booking offers.

Sales and marketing manager Chris Rand said loyalty and low deposit offers have been introduced to counter the trend of customers taking advantage of late booking deals.

He added early booking discounts, free child places and single parent savings would also push customers to book early.

Rand said: “We offer the widest range of holidays from 19 UK airports and have been able to reduce many prices in our summer 2008 brochure.”

Prices lead in at £219 for seven nights’ bed and breakfast at Hotel Arda in Bulgaria’s Sunny Beach and flights from Gatwick including airport departure tax and fuel supplements.