Jet2holidays.com has been ranked as the highest performing tourism organisation in the latest UK Customer Satisfaction Index (UKCSI).
Premier Inn, Haven Holidays, booking.com and P&O Cruises also received a score of 82 or more alongside The Trainline.com, P&O Ferries, Britanny Ferries and Jet2 in the transport sector.
By contrast, 11 tourism providers score below the sector average.
And six of the eight airlines included in the UKCSI suffered a decrease in customer satisfaction of at least one point, with the biggest drops for Ryanair, down 4.7 points, and Virgin Atlantic, down 4.6 points.
Jet2holidays.com was placed ninth in the overall top 50 rankings, topped by Amazon, with Premier Inn in joint 16th place, Haven joint 31st, booking.com joint 36th and P&O Cruises joint 39th.
The latest UKCSI published by The Institute of Customer Service reveals that customer satisfaction in the tourism industry remains above the UK average and ranks the sector as the third highest-scoring out of 13.
Published biannually, the UKCSI scores the tourism sector 84.2 out of 100 for overall customer satisfaction – 0.5 points higher than January 2017 and 2.6 points above the all-sector average of 78.1.
The Index also reveals that a clear majority (58.4%) of tourism customers are not prepared to compromise service levels in pursuit of the cheapest deal.
Additionally, almost one in three (31.6%) are willing to pay a premium for better service, indicating changing customer priorities within the sector.
Institute of Customer Service CEO Jo Causon said: “Customer satisfaction within the tourism industry remains strong, but the sector should not become complacent.
“In order to maintain this success and benefit from long-term returns, organisations must continue to invest in customer service and place it at the heart of their business strategy.
“The temptation may be to hold back amidst an uncertain economic climate, but with improvements in customer service worth £81.5 billion to the UK’s GDP through repeat custom and recommendation, consistency is key to success.
“It is also clear that where satisfaction is maintained, organisations will see a direct link to turnover growth, profitability and productivity.”
The Index reports changing fortunes across 12 other industry sectors. Satisfaction in the automotive industry has increased from 78.8 in January 2017 to 79.5 today and the telecoms and media sector has improved from last place on the sector league table, rising from 73.6 to 74.2 in a year.
By contrast, the transport sector is now the lowest-rated sector amongst consumers, with a score of 73.7.
Overall customer satisfaction in the UK is broadly stable, with a score of 78.1 out of 100.
This is up 0.3 points compared to a year ago, but there are signs that the improving trend has stalled.
For the first time, organisations whose customer satisfaction has dropped by two points or more, compared to last year, has overtaken the number who have improved by at least two points.