Sandals Resorts is to sponsor the West Indies cricket team until the end of 2020.
The all-inclusive Caribbean resorts operator will have its logo inscribed on all Windies playing and training clothing.
Sandals will also gain stadium branding at all home matches and broadcast sponsorship of all Windies matches screened by Sky Sports.
Cricket West Indies chief executive Johnny Grave said: “Windies cricket is the heartbeat of the Caribbean and we’re thrilled to partner with such a prestigious international brand as Sandals which is also synonymous with promoting the best of the Caribbean to the world.
“Sandals shares our determination to strengthen and grow cricket across the region, as well as harnessing cricket’s power to drive economic investment and tourism.”
Sandals Resorts International founder and chairman Gordon ‘Butch’ Stewart said: “Our relationship with West Indies cricket is not a new one, having sponsored tours to the UK in 1995, 2000 and 2004, and we have now deepened our support for the Windies with this sponsorship which will cover all upcoming tours including the World Cup until the end of 2020.
“We have absolutely loved our association with West Indies Cricket over the years, and we look forward with great enthusiasm to this latest partnership, which started with a win against the ICC World XI in the hurricane relief fundraising match at Lord’s on May 31.
“We look forward to the Windies continuing its winning ways in the series against Sri Lanka, and the others to come.”
He added: “Sandals and West Indies cricket are two of the most successful indigenous brands to have come out of the Caribbean, which makes this partnership a natural fit, and we are proud to work alongside Cricket West Indies once more.”