Fred River Cruises has appointed Lucy Hone as business development manager.
Hone will be responsible for promoting the operator’s portfolio of river cruise brands, including Amadeus River Cruises, American Cruise Lines Pandaw, Volga Dream and Far Horizon.
Hone previously worked as sales manager for Uniworld.
She said: “It’s the perfect opportunity to work alongside the team to raise the profile of our brand portfolio and bring them to the forefront. I’m particularly looking forward to working alongside the retail branches to strengthen the positioning of river cruising in-store.
“Longer term, I’m looking to build upon my trade experience to further develop our river cruise fleet and further cement Fred River Cruises’ presence as leaders within the river cruising market.”
Steve Williams, managing director of Fred Olsen Travel and Fred River Cruises said: “We’re absolutely delighted to be welcoming Lucy to the team. Her experience speaks for itself and to add someone of Lucy’s calibre to the team shows the strength of the Fred River Cruise brand and demonstrates our commitment to developing our business through the trade.”