Thomas Cook head of retail Samantha Stimpson is joining STA Travel Group in a new position.

She takes up the role of group sales and distribution director at the student and youth travel firm in November.

London-based Stimpson will drive key elements of group’s strategy implemented by CEO Ivan Walter, who was appointed earlier this year, with particular focus on delivering defined sales and revenue growth targets.

All country managers and global partners director will report to her and “collaborate to define action plans and other sales related activities”.  

Stimpson said: “This is a very exciting time for the STA Travel Group and I am very keen to get started.

“I am looking forward to meeting with country managers and other key stakeholders in the coming weeks.”

She worked for Thomas Cook for almost four years, including as head of retail since January 2018, following various roles at Tui.