EasyJet has officially relaunched its holidays business and become a member of Abta.
A new website went live at 12pm on Thursday selling package breaks in more than 100 destinations.
EasyJet Holidays has directly contracted hotels for the first time and will sell more than 5,000 properties.
Beach holidays are broken down into Luxury, Adult, Family and Undiscovered, and city breaks are categorised as Luxury and Boutique.
All holiday bookings will include 23kg hold baggage per passenger.
The new website features AI and mapping technology so customers can explore a city or resort before they book.
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Points of interest and walking routes from chosen hotels are highlighted and itinerary guides are included for a selection of cities.
The site also features TripAdvisor ratings and will be integrated with easyJet’s app.
Customers can also choose the length of their holiday – the airline has more than 330 aircraft flying up to 670 routes a day.
Abta confirmed easyJet Holidays had joined the association.
A spokesman for the association said: “Abta welcomes easyJet holidays as a new member today as it launches its new business in the UK. It is an exciting time in the run up to peak booking season for the year ahead, and the launch will provide customers with greater choice in the market.
“By being a Member easyJet Holidays customers will benefit from Abta’s expert assistance and high standards through our code of conduct.
“The Abta logo gives customers confidence in the holiday products they buy from members who see it as a badge that they can trust.”
The operator’s chief executive Garry Wilson said: “EasyJet has been a pioneer in transforming travel for almost 25 years and we want to bring that to the holidays sector.
“We know the way people travel is continuously evolving; we know customers want flexibility on when and how they holiday; we know customers want flexibility on when and how they holiday; we know they want to be able to easily pick a hotel to suit their needs and we know they want a hassle-free booking process.
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“We’re really excited to help meet these needs with the launch of our new modern and relevant holidays business.”
Earlier this month the business said it was targeting more than one million passengers in its first 12 months of operation.
It is in talks with agencies about launching to the trade next year.
In the lead up to its launch, easyJet Holidays recruited a number of former Tui staff, with four of its eight-strong board having previously worked for the company.