Intrepid has scrapped its ‘northern hemisphere super region’, with managing director Michael Edwards leaving the business and EMEA boss Aaron Hocking being redeployed.
Two roles in the tour operator’s Brixton-based marketing team have also been made redundant, including the position of marketing director.
But the operator said it will double the size of its base, invest an additional £1 million in the EMEA region and provide it with a “dedicated leadership”.
Chief commercial officer Brett Mitchell, who took the role in October, is to lead a search for a new EMEA managing director – while Robyn Nixon, general manager for the Intrepid Foundation, takes on the role on an interim basis.
European marketing manager Katie Lawrence has been appointed as marketing manager EMEA.
Edwards (pictured on right), who was UK and Europe regional director until 2017, moved from the role of chief growth officer in June as part of the adventure operator’s move to create a ‘northern hemisphere super region’, merging EMEA and the Americas.
Hocking, who was commercial director for EMEA and the Americas, has been appointed to the new role of global business development director.
Intrepid said the moves are part of a decision to revert to a two-region model under Brett Mitchell, who said Intrepid is committed to the UK and the region is key to the company’s growth.
Intrepid said its UK sales are up 11% this year and have more than doubled since the company returned to independent ownership four years ago.
Meanwhile, Intrepid Group has taken a 40% stake in tailor-made and self-guided walking adventure operator RAW Travel.
Australian-owned RAW Travel will remain independent of the Intrepid Group, and continue to be run by founders Dave and Mel Reynolds. Intrepid co-founder Darrell Wade will join the RAW Travel board.
Both businesses are among 2,800 certified B Corp companies globally and claim to be carbon neutral. Intrepid said the acquisition is part of its focus on the growing demand for active adventures from increasingly eco-conscious travellers.
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