Andy Baker has been appointed director of UK sales for airport transfers company HolidayTaxis.com.
Baker – who starts in the newly-created role on October 15 – joins from bed bank Youtravel, where he held the positions of sales director and more recently, chief marketing officer. His departure follows a restructure at YouTravel in which the purchasing and product departments are being centralised with parent company Meeting Point in Dubai.
At YouTravel, Baker was involved in changing the distribution strategy to increase trade sales. Previously Baker worked for MedHotels, where he was one of the founding members of the management team and head of sales.
In his new role, Baker reports into global sales director and deputy managing director Ian Coyle.
Coyle said: “We’re absolutely thrilled to have secured Andy Baker’s services, the icing on the cake some may say, to lead what is one hell of a UK team that we have in situ already. His experience in working with blue chip travel brands, alongside his contacts and knowledge of all the UK dynamic packaging industry is second to none.”
Chief executive Peter Hilton said Baker was a “key appointment” in the company’s global strategy. “Andy will be key in ensuring our valued UK trade partners are well looked after and ensure that the best product and service available are delivered at the best possible price through the best technology on the market.”