P&OPORTSMOUTHis to carry out training on board its ferries so that travel agents can get a first-hand account of the product.
The new initiative is the biggest training programme the operator has carried out so far and will be offered to over 2,000 agents.
The events, which will be called Cruiseshows, will include training seminars, a treasure hunt and prize draws. Agents will also receive study manuals.