P&O Cruises has reported its strongest-ever booking day during the current wave season.
The line revealed four of its five biggest-ever booking days in its 45-year history have fallen during this peak booking period.
P&O Cruises president Paul Ludlow said: “These record-breaking days are testament to the fact that a P&O Cruises holiday provides extraordinary value for money, which is critical at the moment.”
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Prices for a seven-night Norwegian Fjords cruise on Britannia, departing from Southampton on June 30, 2023, start from £599.
A 14-night Canary Islands sailing, departing on December 16, 2023, on Iona is priced from £1,329.
“There are so many priorities for our hard-earned or hard-saved money in the current climate,” Ludlow added.
“A cruise offers an almost all-inclusive, individual holiday. This is clearly recognised by a new generation of cruisers with the Norwegian fjords perennially popular for those trying a cruise for the first time.”