TUI
UK has appointed Neil Hardy as the new head of The First Resort.

Hardy
will continue working as Page and Moy Retail head of commercial and marketing
until he takes over the position at The First Resort, bought by TUI UK in July,
at the end of the year.

He
replaces Nigel David, who left to work as product director for Thomas Cook, and
will report into TUI UK retail sales and operations director Miles Morgan.

Hardy
said The First Resort was a great brand but admitted one of his tasks could be
to raise its profile among consumers. “It’s something we’ll have to look at,”
he said.

The First Resort sells holidays over the Internet and
the phone but also works as the agent behind brands such as Sky Travel,
Freeserve, AOL and Ebookers.