Tour operator Perfect Places has changed its name to Key Places after rebranding to attract customers who have been on holidays with sister company Keycamp.
The company is actively marketing self-catering specialist Key Places to Keycamp’s customers through the camping and mobile home operator’s brochures and website.
Keycamp managing director Robin Parry said it aims to retain customers who no longer want to go on a camping holiday but are happy to remain loyal to the company.
He said: “We’ve done research on why certain people don’t come back to Keycamp and it’s because they want something different in Europe. If we offered them something else they would do it.”
Perfect Places, originally a self-catering specialist to France, has been expanded to cover Spain, Italy, and Croatia. It offers around 200 boutique apartments and hotels.