Thomsonfly has launched a new tri-weekly service to Tel Aviv in Israel despite ongoing security concerns
The new winter service will operate out of Luton Airport and Manchester Airport from November 1. Prices lead in at £79.99 one way and £139.98 return.
Commercial director Guy Stephenson said the service will go ahead despite last week’s fighting in Gaza that left the Palestinian territory in the hands of the Islamist political party Hamas, blamed in the past for organising suicide bombings. Meanwhile, a fresh rocket attack was launched on Israel today (June 18) from Lebanon, although no-one has claimed responsibility.
He said: “It is difficult to identify a time to launch this programme but you can get months when the country doesn’t make the news because there are no troubles.”
Stephenson added talks have been held with the Department of Transport to ensure adequate security measures are employed with current measures believed to be enough.
He said the programme would appeal to independent travellers who may not be able to afford fares offered by rival schedule operators, which he claimed cost up to £400, while schools, religious and cultural groups will also be targeted. Around 90% of all bookings are expected to be made direct by consumers on the airline’s website.
Since Luton Airport’s catchment area includes north London and its large Jewish community, Israel Tourist Board director Uzi Gafni said most of the board’s marketing budget for the new service will be used to drive the Manchester market but he refused to give an amount.
Stephenson said Thomsonfly was encouraged to create the service following the success of its Marrakesh programme, launched last year.
He added: “This is not a market we’re approaching as a mass market package operator but we have the capabilities to approach it as a niche market.”