As the growth of the China outbound market starts to soar, World Travel Market’s ChinaContact forum will examine whether the industry is prepared for what is expected to be a major new business opportunity.

The ChinaContact forum – the only one of its kind outside of China – aims to help businesses cash in on what will be the largest source market and top tourist destination by 2020. Over the next 12 years this is expected to grow by more than 10%.

A one-day conference, China – The Future of Travel in 2007, will be held on Wednesday, supported by the Pacific Asia Travel Association, VisitBritain, Visit London, the China-Britain Business Council and UKinbound.

PATA president and chief executive Peter de Jong will open the conference and speakers include Professor Wolfgang Arlt, head of the China Outbound Tourism Research Institute in Germany, Rosita Yiu, vice-president in charge of Accor Hotels’ Asian sales and Olivier Dombey, regional vice-president Asia Pacific of Pegasus Solutions.

China National Tourist Office: stand AS4100