A-Rosa has joined forces with Cosmos Tours and Cruises to make its booking process easier for agents and to ramp up distribution in the UK.
For the first time, agents will be able to sell the entire A-Rosa portfolio in sterling, with flights and airport transfers.
Previously, they could only book cruises in euros direct with the line – plus flights and transfers separately – or selected cruise packages through operators such as Imagine Cruising and Titan.
Agents will now be able to view A-Rosa’s full portfolio on the Cosmos website and book through its call centre. A Cosmos online booking portal will also be added.
A-Rosa is also considering adding ships to its fleet and is in discussions with Germany’s Neptun shipyard about potential A-Rosa prototype vessels.
Lucia Rowe, A-Rosa’s head of sales for the UK and Ireland, said: “This partnership forms part of our growth plans. In the UK we plan to continue to work only with agents and operator partners, which is why working with Cosmos is so important.
“Cosmos is trade-friendly, and as we are trade-only it felt like the perfect partnership to get our products into the wider market.”
Giles Hawke, chief executive of Cosmos Tours and Cruises, said: “This partnership is about making things simpler for agents.
“They can now buy a full A-Rosa package without worrying about arranging flights and transfers.”
All packages include a VIP home chauffeur service.
cosmostoursandcruises.co.uk