Travel agents are being encouraged to enter an award to reward the best use of Abta branding in shops, online or marketing.
Abta has launched the ‘Best use of Abta branding’ award for 2017, open to any travel agent association member. The winner will be revealed at the Travel Brit Awards in July.
The award aims to recognise individuals or businesses which use the Abta logo or branding to promote their membership and the value of it, whether it is through travel agency window display, on social media or using other types of marketing.
According to the Abta Consumer Trends Survey last year, more than three quarters (76%) of people feel more confident booking a holiday with an Abta member, with 69% strongly associating Abta with expertise, 65% with reassurance; 68% with safety; 68% with reliability; and 65% with quality.
Last year’s winner, Travel Club Elite, was praised for how comprehensively they promoted the Abta brand and logo on e-shots, its website, stationery, business cards, email signatures and on radio.
Abta director of brand and business development said: “The Abta brand sends a powerful message to holidaymakers that they are booking with a robust and reputable travel company. Our award celebrates the Members who use their Abta membership to communicate this to their customers and the creative ways that they do so.”
The Travel Brit Awards, held on July 2 at the Cricket St Thomas hotel in Somerset, includes an afternoon of activities for agents and a gala dinner. Suppliers involved in hosting the event are Bourne Leisure; Great Rail Journeys; Hoseasons; Shearing Holidays; SuperBreak; and Newmarket Holidays; and Airways Holidays in partnership with Condor Ferries and Visit Guernsey.