Jet2holidays is targeting couples and families through a new national advertising campaign.
The first of three TV adverts appeared on Friday during Coronation Street followed by other prime time TV spots such as Take Me Out and The Durrells over the weekend.
Each advert is accompanied by the Jesse Glynn song ‘Hold My Hand’.
The new adverts are part of an integrated brand campaign, with online and offline channels also featuring ahead of the operator’s biggest summer season.
The aim is to target holidaymakers across the UK including the south and east of England, the Midlands, the north of England, Scotland and Northern Ireland following the introduction of departures from Stansted and Birmingham airport last month.
Three of the company’s most popular hotels in Tenerife feature prominently in the new adverts.
Jet2holidays and Jet2.com chief executive Steve Heapy said: “The Jet2holidays offer of real package holidays alongside customer friendly touches, such as our exclusive resort flight check in service, means that we are driving enormous satisfaction with new and existing customers.
“Our new adverts capture the spirit of exactly what Jet2holidays is all about for couples and families, and with summer arriving it comes at the perfect time to put people in the holiday mood.”