BBC Countryfile presenter John Craven is to host a keynote session at the British Tourism & Travel Show in March.

Craven, an advocate of rural England, will share his insight and extensive knowledge of the UK countryside in his session on March 22 at the NEC Birmingham.

Other speakers joining the line-up at the event include Google industry head of travel, Ruairidh Roberts, who will be sharing his key digital marketing strategies for travel professionals on March 21.

Andy Headington, chief executive of digital marketing agency Adido, is to appear on the second day of the show to explore how to grow and thrive as a tourism business during turbulent times, using real world insight and industry research.

Max Sinclair, founder of Ecocompanion, will discuss how the company helps people find the ‘perfect sustainable holiday in nature’.

He will cover the various forms of sustainable nature tourism, including volunteering projects, nature tours, and eco-accommodation, and the growing opportunities within volunteer tourism.