WTM 2018: Tui to develop better solo-travel options for UK and Germany

Tui executive board member, David Burling, vows that TUI will be developing more solo travel options within the next 12 months.

During a conference at the World Travel Market in London, he announced that work way underway to develop better opportunities for single-person travel as well as large groups.

He said: “In my view, too many websites are very simplified to sell the two-person holiday, meaning smaller or larger groups can often miss out.

“At Tui we are focussing on all party sizes, whether that be a solo traveller or a family of six with grandparents and doing a lot of work to make our website easier to find suitable trips.”

Burling also said TUI teams in the UK and Germany would work closely with other branches across Europe to learn what makes solo-travel a success in these areas and develop specific tours for this market.

“We need to develop products that work for solo travellers, particularly within our tours programme, as we know many single travellers do not want to do the same things that couples would,” he said.

“We do this well in our Belgium and Netherlands business and what I do in my day to day life is copy things from one market to another so we will be working with them to see how they solo travel and develop that in the UK, Germany and other areas.”

He confirmed during the conference that these plans were set for roll-out within the next 12 months.

The Travel Weekly team is reporting extensively from this year’s World Travel Market, stay up to date on our live blog and event microsite

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