A marketing campaign offering deals throughout September has been launched by visitor information site for Florida Paradise Coast, and operator Funway Holidays.

Florida’s Paradise Coast UK and Ireland director Oonagh McCullagh said the promotion would feature deals on the Funway website, including five nights for the cost of four at selected hotels, while an in-store poster campaign is being run with Advantage Travel Centre members.

She said: “Price and added value are absolutely key. From time to time destinations and hotels who are working strongly with their partners will make cuts and can pass those offers to the tour operators and travel agents.”

The promotion has been timed to coincide with the launch of Funways’ Florida 2010 brochure which features a number of early bird booking offers as well as flights from 20 UK airports.

The Paradise Coast region consists of Naples, Marco Island and the Everglades.