Flight Centre aims to improve its air fare competitiveness with the introduction of business intelligence solutions provided by specialist firm Infare.
The agency will use Infare’s data together with the Retailers Pricing Position Suite (PPS) from Infare partner Air Cube.
The combined tools will allow Flight Centre to rapidly identify new pricing opportunities and sharpen its competitive edge.
It will be able to quickly analyse pricing opportunities in an aggregated and easy-to-review format, and take action as required.
Flight Centre pricing experts get a clear overview of their own published fares’ market position alongside the competition and relevant airlines’ published fares.
Flight Centre Travel Group global air executive general manager Greg Parker said: ”Infare’s best-in-class airfare data coupled with Air Cube’s Retailers PPS visual analytics product provides us with the ability to make informed pricing decisions at every stage of our customer buying cycle.
“From the inception of our partnership, we could clearly visualise the global advantages that it brings to our group.
“Our partnership was originally launched in Australia and has now been earmarked for wider deployment.
“The Infare team was extremely professional and lived up to all our expectations, deploying their solution – including customised dashboards and tailored features – to our colleagues across the United Kingdom, South Africa and New Zealand within a very short space of time.
“These tools have made our business more efficient and agile.”
Infare chief commercial officer Harald Eisenaecher added: ”This partnership shows the strategic importance of air fare insights to travel industry leaders.
“We are delighted to be supporting Flight Centre across its global network and look forward to seeing the growth the business achieves over the coming years.”