Carrier has re-opened a travel boutique following a three month renovation and refurbishment, claiming it to be a cut above traditional ‘cookie-cutter’ travel agencies.

The luxury operator described the revamped high street store in Alderley Edge, Cheshire, as “revolutionising the concept of a traditional travel agency and offering a customer experience like no other”.

Hospitality and retail design specialists Chalk Architecture were tasked with creating a space that encapsulates the feeling of entering a luxury, boutique hotel while reflecting Carrier’s service ethos.

The outlet includes client consultation rooms and a bar, providing “a calm and spoiling environment”.

Carrier added: “The highly bespoke service delivers over and above any technology or holiday brochure and will undoubtedly be a welcome change from traditional cookie-cutter travel agencies where style and highly personal levels of service have been long forgotten.”

The new-look travel boutique will become a venue for exclusive events including VIP cocktail receptions, presentations and exhibitions. Intimate invitation-only events featuring hotels and resorts from Carrier’s portfolio are also planned.

Managing director Mark Duguid said: “Our retail store is an important space for our brand; we wanted to offer an unrivalled environment in which we could express our vision and our values and to encapsulate the prestige and privacy that our clients expect.

“We were delighted to work with Chalk Architecture to create this incredible space and have already had excellent feedback from our discerning clients.”

Travel boutique manager Caroline Hutchinson added: “We wanted to create a unique and cosseting experience where clients are beloved by luxury from the minute they step through the door off the high street and are instantly transported to what feels like an exquisite hotel. I feel we have more than achieved this and we look forward to creating many memorable holidays for our clients from our new home.”