Cressida Sergeant has become business development director at Teletext Holidays.
She is tasked with developing the company’s partnership with Tesco as well as identifying opportunities for growth with other retail brands and within the Daily Mail and parent company General Trust.
Sergeant joined Teletext in August 2008 from Global Travel Group where she was head of commercial.
She has also previously worked for lastminute.com and Eurostar.
Teletext Holidays managing director Victoria Sanders said: “This is an important new role for us as we grow our business and move towards a digital future.”