Intrepid merges EMEA and US sales divisions to aid growth

Intrepid Group is to merge its EMEA and US business divisions as it gears up for significant growth over the next five years.

The structural change sees Michael Edwards, current chief growth officer for the global business, become managing director, EMEA & The Americas, with responsibility for the global brand.

He is supported by Aaron Hocking, regional director for EMEA, who becomes commercial director for the merged region. He takes responsibility for business-to-business performance, new business development and growing the company’s tailormade division.

The current regional director for north America, Darshika Jones, becomes finance director across EMEA & the Americas as a result of the restructure.

The restructure will not affect the divisions’ sales and marketing offices in London, Toronto and New York. All staff will remain under the new leadership team.

The Australia-based company has identified the EMEA and North American sales regions as key investment markets and said the change would help it to achieve its 2025 strategy.

Intrepid aims to become the first billion-dollar adventure travel company by 2025.

The tour operator group has enjoyed three consecutive years of growth globally, with a 17% increase in revenue in 2018 and an EBIT result of almost 15 million Australian dollars.

Group chief executive James Thornton said: “As we develop our strategic plan for 2025, it’s essential we have the right structure in place to achieve our goals.

“Both EMEA and The Americas have tremendous growth potential. This new structure will allow us to fuel that growth with purpose through collaboration, knowledge-sharing and innovation.”

He claimed its strategy would see Intrepid become “the global vertically integrated leader in sustainable, experience-rich travel” with revenues of $1 billion and with “purpose embedded as a guiding principle”.

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