Ex-Thomas Cook retail boss makes return to industry

A former UK retail managing director of Thomas Cook Group has been recruited by Leeds Bradford airport.

Joanna Wild becomes chief commercial officer at the Yorkshire airport following four years working as an independent consultant and holding various non-executive board positions.

She previously worked for Thomas Cook Airlines as customer service director before heading its agency business.

Wild will focus on the strategic commercial priorities for the airport including airline partnerships, commercial offering and passenger experience.

She said: “I am delighted to be joining Leeds Bradford at a very exciting time and look forward to working with the team.

“Delivering a successful aviation and commercial strategy is high on my agenda working closely with airline partners and travel retailers.”

Airport CEO Hywel Rees added: “Joanna’s appointment is one of a number of measures we are putting in place to ensure our focus is always on delivering the strategic priorities for the airport, including growth in passenger numbers, route development across regional and international destinations and delivering a high-quality service experience.

“Leeds Bradford airport is a major contributor to the local economy and Joanna will help us to work more closely with our key partners including airlines, government and the local business community.”


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