A collaboration to help inspire a new generation of British winter sports enthusiasts has been struck between Crystal Ski Holidays and GB Snowsports.

They are teaming up to grow participation in ski and snowboard activities and provide funding to support programmes and athletes on the road to the 2022 Winter Olympics and beyond.

The Tui-owned ski operator will be following GB Snowsport’s alpine athletes through the winter and in the build up to the British Championships in Tignes next March.

Crystal will award five young athletes a grant of £1,000 each to help fund training and support the growth of participation in winter sports.

Promotional content will be created themed around ‘How to Winter’, Crystal’s latest campaign targeting and inspiring people who are new to ski to take up the sport.

The partnership also includes a competition to win a ski holiday to Tignes during the British Championships, where the winner will get a chance to meet athletes and see them compete.

The operator’s managing director Chris Logan said: “We are excited to be teaming up with GB Snowsport and look forward to inspiring the next generation.

“We are passionate about wanting to grow the enthusiastic base of skiers and snowboarders in the UK and to support developing winning athletes.

“Learning to ski or snowboard is a real skill and we all have different stories of our experiences.

“By working with athletes to hear their stories we hope that the next generation will be inspired to take up the sport. We will hopefully be seeing future stars holidaying or competing on the mountain in the coming years.”

GB Snowsport CEO Vicky Gosling added: “We are incredibly excited by the partnership we’ve developed with Crystal and are really looking forward to them joining us on our exciting journey.

“It is important that we all look to the future and I believe that the grants will highlight the positive work we are both are doing to grow participation in winter sports.”