Hayley French has been promoted to travel trade director at the European & Middle East regional office of the Los Angeles Tourism & Convention Board.
The former office manager, who has been with the organisation for 11 years, worked her way up and became travel trade manager in 2014.
She will now take on more responsibility of travel trade programming for UK and Ireland, including encouraging agents to complete the board’s ‘L.A. Insider’ online training.
Europe and Middle East director, Francine Sheridan, said: “I am delighted to promote Hayley into this new role.
“Our regional office has helped secure over 1.2 million visitors in 2018 from our European focus markets alone.
“Our marketing and promotion efforts of Los Angeles World Airports has resulted in securing multiple inaugural flights per year and Hayley has played a crucial part in these achievements.
“She has worked incredibly hard over the last decade and has become a respected member of the international team.
“Her progression is testament to her commitment and expertise in working with the travel trade, providing our trade partners with the knowledge and tools to sell the numerous and exciting reasons to visit Los Angeles.”