Turn-of-year TV advertising by Leger Holidays will encourage consumers to visit travel agents to make bookings.
The operator is moving into 2020 with a new campaign using a ‘You’re in Good Company’ strapline.
The coach and escorted tour specialist is expanding its programme with more than 40 new tours, including new single traveller trips throughout Europe.
The television advertising will support new brochures, marketing materials and a new website.
Leger has identified three themes that customers feel are the most important aspects of their holidays – creating friendships, sharing experiences and making memories – following months of research.
Head of retail sales Ashley Dellow said: “Customer satisfaction is at the heart of everything we do, from the moment a client books, to the moment they arrive back home.
“As a family-run company, it’s important to us that our customers feel like they are a part of our family, and it’s great that our research has revealed that this is something highly-regarded among our passengers’.
“Our ‘You’re in Good Company’ launch echoes our customers’ valued opinion. Using real customer testimonials throughout our marketing materials, the rebrand allows for their voice to be heard, their stories to be shared and helps promote the inclusive family message.”
He added: “For the first time we will be encouraging clients to visit their travel agents through our TV advertising campaign. This is an exciting step for the business and reiterates the important message that the agents who work hard to sell our holidays are also acknowledged as a part of our extended family.”
Leger will be using the ‘You’re in Good Company’ strapline to also show it is a well-established company that travellers can rely on, especially with the Brexit debate still ongoing.
“From our strapline we want to promote that clients are not just travelling alongside new friends in a fun and social setting, but we also really want to bring to their attention that they are travelling with a company that they can trust,” said Dellow.
More: Special Report: Turn-of-year TV ad campaigns [Jan 19]
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