Jet2CityBreaks has unveiled a series of new video-on-demand adverts targeting empty nesters and young couples.
The 30-second videos will air this week on catch-up services including ITV Hub, All 4, My 5, Sky TV and Virgin TV.
They will showcase destinations across Europe such as Barcelona, Prague, Rome and Krakow and highlight the operator’s “handpicked” two to five-star hotels and apartments, as well as its free 22kg hold luggage.
The new adverts, which will be supported by digital and social media campaigns, show older and younger couples enjoying different aspects of a city getaway in both summer and winter.
A TV ad for Jet2holidays’ newly-launched brand aimed at millennials, Vibe, aired earlier this month.
Gavin Forth, marketing director at Jet2CityBreaks, said: “This is an extremely popular time of year for taking a city break, and this brand-new advert really captures the joy of exploring our fantastic city break destinations, inspiring younger and older couples to plan their next trip.
“The new adverts demonstrate the VIP experience that customers associate with us, while also showcasing the touches that have driven the continued success of Jet2CityBreaks, making us the largest UK operator of European city breaks.”