TV presenter and Legally Blonde West End star Denise van Outen is to be the face of Hoseasons in its first TV advertising in three years.
She appears on screen throughout the 30-second ad, designed to show the range of holiday experiences available from the UK self-catering operator.
The ad, which will appear from Boxing Day, shows van Outen in a range of holiday accommodation, including lodges, cottages and boats. She is also seen by a holiday park, swimming pool, and dancing in a disco setting.
The commercial will run across ITV1, Channel 4, Channel 5 and digital channels until February 20, backed by full-page display adverts in Sunday colour supplements throughout January.
The commercial was shot at a number of Hoseasons holiday locations during November.
It is the first time the operator has advertised on TV since early 2007, and the return to the format comes almost a year since Hoseasons was acquired by Wyndham Exchange & Rentals.