Balkan Holidays has named Laura Halliday as senior sales executive for North East England, Scotland and Northern Ireland.
She joins from Christine Nugent Business Travel where she was senior business travel consultant.
Prior to this, Newcastle-based Halliday was a retail sales consultant with Thomson.
Balkan Holidays sales and marketing manager Rupert Diggins said: “Laura will be a great addition to the team.
“She will play an important role in motivating, training and managing our travel agent and industry partners in this key region for us.”