Operators are concerned over a slowdown in sales to Sharm el-Sheikh after the destination was hit by the political riots elsewhere in Egypt and the shark attacks in the Red Sea resort.
Hugh Morgan said the destination has started to see a decrease after the political unrest in Tunisia and Egypt.
“Winter bookings are coming very very late and prices are down dramatically. I’ve seen four or five star hotels going for $23 a night because they are empty.
“Given the volume it will come back but it’s very slow.”
He said the Egyptian government has been very supportive and could give the industry subsidies to help it weather the difficult period.
“For example, if you have an aircraft that’s only 70% full, they will say just fly with that and we will help you.”
“We’re hanging in there, but it’s a challenging market and it’s going to get even more challenging.”
“People don’t understand where Luxor is compared to Sharm.”
The shark attacks could also have deterred divers for visiting the destination, he added.
Kuoni national sales manager Amanda Darrington also said she had seen retailers selling Sharm at “scary” prices, but said customers have short memories.
“Look at all the trouble in Thailand last year, but now it’s off the scale for us.”
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