The Maldives is being promoted as a “safe haven” for travellers in the post-Covid environment.
A two-month advertising campaign will see the Indian Ocean destination promoted in London, including the largest indoor digital screen in Europe at Waterloo station and the roadside in Kensington.
Several marketing and promotional activities have also been planned for the rest of the year, including campaigns with several online and digital travel trade media and leading OTAs.
The promotioal push in the capital by Maldives Marketing and Public Relations Corporation (MMPRC) follows the reopening of the country’s borders three months ago.
All tourists and short term visitors must present a negative PCR test for COVID-19 on arrival to Maldives, according to latest Foreign Office travel advice. The test and negative PCR certificate must be issued no more than 72 hours prior to departure.
Screening procedures are in place for passengers on arrival, with quarantine facilities set up to isolate any suspected cases of the virus.
The key objective of the promotional campaign is to reassure UK consumers that the Maldives remains a safe and secure destination to travel to post- coronavirus, due to its unique geographical formation and ‘one-island-one-resort’ concept.
Images aims to present the Maldives as a country with geographically isolated islands which provide a safe environment for potential future holidaymakers.
Activities tourists can experience on their holiday in the Maldives will also be highlighted throughout the campaign.
A total of 7,288 visitors from the UK arrived in the Maldives this year prior to lockdown in March plus 1,587 UK tourists since the border reopened on July 15.