Former JG Travel Group sales and marketing director Danny Crowe has joined marketing performance business Go Inspire.

He has been named as client strategy director to lead growth in the organisation’s strategic marketing performance offering.

Crowe will be responsible for helping clients identify commercial challenges and issues they face, the journeys to purchase their different customer groups follow, and the value that CRM insight and deployment can deliver.

His 40 years of experience includes in-house roles at major financial services, retail and travel brands, as well as agency roles developing clients’ commercial success in IT, travel, DIY, media and e-commerce.

Crowe said: “2021 will undoubtedly be a year of great challenges for business, but also presents a vista of opportunities too.

“Never before has it been more important for companies to have a marketing performance partner who can be trusted to help transition to the demands of the new world we’re entering into.

“Re-appraising customer strategies is both topical and urgent, because the pandemic has fundamentally changed customer behaviours.

“Long-term trends have accelerated and new customer journeys are emerging.

“Go Inspire provides not only meaningful insight into those customer journeys, but also the ability to then deploy the resulting strategies and communications across all channels.”

Go Inspire chief executive Patrick Headley added: “The group is on an ambitious growth path and, following a robust performance in 2020, looks set to build further – all based on our vision of delivering measurable performance and value to our great clients.

“Danny’s arrival is fundamental to achieving our next phase of development, and we are excited to have his wide experience on board.”