THOMAS Cook is to unveil the details of its branding review at the Telford Exhibition Centre on September 1.
The group is expected to rebrand its Sunworld tour operation and Flying Colours and Caledonian Airways airlines under a new name and try to project itself as the company for the new millennium.
The group is chartering trains and helicopters to take 1,500 people to the event and will shut its agencies at 4pm to bus staff to Telford.