Abta claims to have reached more than 100,000 people on and offline during a two-week university roadshow.
The association visited seven campuses in Edinburgh, Newcastle, Manchester, Sheffield, Warwick, Hertfordshire and Southampton.
Students participated in activities and were able to speak to Abta staff and members Tucan Travel, STA Travel, eufest, The Travel Bureau and 2wentys.
They could discuss travel plans and explore the benefits of booking with an Abta member.
Students were also directed to the organisation’s Love Travel Facebook page and took part in holiday competitions provided by eufest and Tucan Travel.
The roadshow was part of a broader ‘Look for the Logo’ campaign, which aims to educate younger consumers booking with through Abta companies.
Head of communications Victoria Bacon said: “Our 2013 university tour has shown continued appetite among students for engaging with Abtsa and its Members.
“The ‘Look for the Logo’ campaign is all about broadening the visibility and understanding of Abta and bringing to life the benefits we offer to consumers of all age groups.”