Sophie Dekkers has been promoted by easyJet to the role of UK market director.
She takes over from Paul Simmons who left the budget airline last year to join Flybe.
Dekkers has been with easyJet since 2007 in a variety of roles working as a UK commercial manager, providing customer insight and more recently driving the airline’s business traveller strategy.
In the new role she will be responsible for driving the airline’s commercial success and strategic direction in the UK.
She will be working closing with the teams across the airline’s 11 UK bases and will report to group commercial director Cath Lynn, who said: “Sophie has a wealth of knowledge of easyJet, and a track record in delivering commercially-focused customer improvements and I am delighted that Sophie can bring this experience to this key role in the UK.”